REGISTRATION RECOMMENDED
Join us for an IN-PERSON Membership Meeting!
Location: Nonprofit Collaborative of Howard County*, 9770 Patuxent Woods Drive, Columbia, MD 21046
Enter building through Atrium Doors
Speaker: Rachel Saathoff, Owner & CEO, Break the Norm Leadership
Topic: How to Use AI in Senior Care
About this Event:
This practical, no-fluff session is built for senior care professionals and business owners navigating the challenges of aging services. Whether you run a home care agency, manage an assisted living facility, or support senior-focused operations, AI can help solve real-world problems—like streamlining paperwork, generating qualified leads, and improving team performance. We’ll explore how AI can support stronger leadership, reduce burnout, and foster better collaboration. You’ll leave with a clear understanding of how to implement AI tools that save time, enhance care, and support sustainable business growth—without losing the human connection that defines your work.
3 Main Takeaways:
- Automate the repetitive, elevate the human - Use AI to handle documentation, scheduling, and reminders—so your team can focus on high-impact, relationship-centered care.
- Smarter marketing = stronger growth - Leverage AI for lead generation, content creation, and digital marketing—reaching more clients without expanding your workload.
- Stronger teams through better insight - Discover how AI can help leaders track performance, reduce burnout, and improve communication—creating a more aligned and empowered workforce.
About Our Speaker: Rachel Saathoff is the founder and CEO of Break the Norm Leadership, a forward-thinking leadership and development firm dedicated to reimagining what “leading” looks like in today’s world.
With a Master’s degree in Education and Human Development (specializing in Organizational Leadership & Learning), Rachel bridges theory and practice—helping leaders move beyond positional authority and step into genuine influence.
Her work centers on building ownership, fostering team investment, and enabling sustained behavior change in organizations. She frequently speaks and writes about leadership innovation, accountability, and growth.
Rachel challenges traditional leadership norms and inspires audiences to lead with intention, curiosity, and courage.
Thank You to Our Breakfast Sponsor:
*Not a Nonprofit Collaborative of Howard County event.